Let
            us
                do
                    it

︎

Prodis Foundation threw us a challenge: create an ad that breaks barriers and shows the world that people with intellectual disabilities can truly thrive in society. We spent weeks living among these incredible individuals, were we blown away!

They had talents and abilities we never even imagined.
That's when it hit us, the ultimate way to get our message across: let them create their own ad.
Did they deliver!

They brainstormed ideas, had intense discussions, took charge of production, and of course, starred in their very own spot.

But that's not all.

We took all the incredible footage and turned it into a captivating documentary called "The Story of a Beautiful Ad."
It aired during prime time, capturing hearts and minds as we shared the entire experience with the world.

It was one heck of a journey, and we couldn't be prouder.