Hacked
by SPen
︎
When it came to launching the Samsung S22 with its revolutionary S Pen that can draw with insane precision.
We pulled off something totally unexpected.
We hacked the competition.
We took inspiration from Apple's legendary "Shot on iPhone" campaigns to show everyone that snapping pics is cool, but unleashing your creative genius to "Reimagine" them is on a whole new level.
2022 —
creative direction —
art direction —
copywriting —
creative direction —
art direction —
copywriting —
1_ The Prints