Same
for
all
︎
We all live life in much the same way. We have more or less the same stresses, and our daily lives are similar. And that's true regardless of our condition or circumstances.
That's why, to launch the update of Cabify's app to make it easier for blind people to use, we decided to show that if they drink, they have a hangover like everyone else, that if they are late, they need a Cabify like everyone else, and that, in short, if life is the same for everyone, Cabify had to be the same for everyone.
2021 —
creative direction —
copywriting —
creative direction —
copywriting —
1_ The Spots