The films
you should
have seen
︎
Imagine this: you're at the
San Sebastian Film Festival,
the ultimate cinema gathering, and you haven't seen some of the most iconic movies of all time.
That's a serious cinematic crime, my friend!
So, TCM, the badass classic film channel, took matters into their own hands.
Awards:
Shortlist Cannes Lions Promo
GP El Sol
One Show
Gold El Sol
Gold CDeC
Gold El Ojo de Iberoamérica
Shortlist Cannes Lions Promo
GP El Sol
One Show
Gold El Sol
Gold CDeC
Gold El Ojo de Iberoamérica
They decided to punish those poor souls who were clueless about cinema classics. Picture this: they publicly denounced these poor souls in front of everyone, making them look downright ridiculous. But it wasn't all about humiliation, nah.
TCM also dropped some solid advice, telling them to rush home, switch on the channel, and start enjoying those timeless flicks ASAP, so they wouldn't embarrass themselves any longer.
2009 —
art direction —
illustration —
copywriting —
art direction —
illustration —
copywriting —
1_ The Case
2_ The PR