#Moms
            Before
                Milfs



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“This is just a hilarious way to connect with our users and surprise them when they least expect it,”, says Alex Hawkins, VP of xHamster.

“It’s so contradictory for an adult site to promote this message on Mother’s Day, and we are sure our users will love it as much as we did”.








2020 —       
creative direction —       
copywriting —       







                                        1_ The Case



        Independent Creative Director
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