Kisses are
coming back
︎
The year 2020 will be remembered as the year of the global COVID-19 pandemic. It marked the first time in history that people worldwide were confined to their homes for months in an attempt to contain the virus.
During this time, we were unable to physically connect with our loved ones, and video calls became the substitute for meeting up at bars and having a good time. Despite the virtual interactions, it was not
the same as feeling the warmth of a hug or experiencing the tenderness of a kiss.
2020 will also be remembered as the year with the least amount of physical affection.
We wanted to send a message of hope and encouragement to everyone.
We wanted to remind people of their strength and assure them that together, we will restore the world to its pre-pandemic state.
A world where we can once again enjoy ourselves, have fun, and naturally connect with others. A world where we can come closer, meet, flirt, hug, and, of course, kiss again.
2021 —
creative direction —
copywriting —
art direction —
creative direction —
copywriting —
art direction —
1_ The Spot
2_ The Prints
When we emerged from the pandemic, it was time to prove that we hadn't lost our kissing abilities and that we were now even more eager to engage in kissing.
So, to celebrate the return of kisses, what we witnessed were an abundance of kisses—loads of them.
But this time, they were the genuine ones—the real deal. Kisses exchanged between people. Kisses between strangers, lovers, and long-lost friends. Kisses filled with love, passion, tenderness, stolen moments... kisses of all kinds, but always authentic.
Welcome back, kisses.
︎︎︎
1_ The Spot
2_ The Prints
