The crashes of
            Fernando & Marta

Talking on the mobile while driving is an incredibly dangerous act.
So, to really drive that point home and raise awareness, Fiat and one of the most popular Spanish radio programs teamed up for an unforgettable collaboration.
Brace yourself for this: they staged a real-time accident right in the middle of a live radio interview.

Imagine the shock and disbelief as listeners tuned in, expecting a typical interview, only to witness a chilling moment of truth. This shocking display aimed to make people realize the immediate dangers and consequences of distracted driving.

By simulating an accident during a live show, Fiat and the radio program delivered a powerful message that couldn't be ignored. It was a wake-up call for everyone to put their phones down and focus on the road, saving lives and preventing unnecessary tragedies.