Las Reglas
del Juego
︎
For the launch campaign of online bookmaker Codere
in Colombia, we did what we had to do.
An unthinkable bet with its most emblematic sportsman,
Pibe Valderrama.
Never has a "new" hairstyle given so much to talk about.
Awards:
GP WINA
Silver CDeC
Shortlist Festival El Sol
Shortlist El Ojo
2020 —
creative direction —
copywriting —
art direction —
creative direction —
copywriting —
art direction —
1_ The Case
2_ The Rules