Las Reglas
            del Juego



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For the launch campaign of online bookmaker Codere
in Colombia, we did what we had to do.

An unthinkable bet with its most emblematic sportsman,
Pibe Valderrama.

Never has a "new" hairstyle given so much to talk about.



Awards:
GP WINA
Silver CDeC
Shortlist Festival El Sol
Shortlist El Ojo








2020 —       
creative direction —       
copywriting —       
art direction —       





                                         1_ The Case  




                                        2_ The Rules



        Independent Creative Director
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